The Stained Concrete/Flooring Playbook
Master the Art of Selling High-Value Stained Concrete Solutions to Commercial Clients
Course Overview:
This playbook is designed for Business Development Representatives looking to dominate the commercial stained concrete market. Learn how to position stained concrete as a premium, high-margin solution and close deals with top commercial clients.
Course Modules
📌 Module 1: Understanding the Market Opportunity
- Why commercial clients prefer stained concrete (cost, durability, aesthetics)
- High-demand industries: Retail, hospitality, corporate offices, healthcare, and more
- Pricing strategies for maximum profitability
📌 Module 2: The Art of Prospecting & Lead Generation
- How to identify and target decision-makers (property managers, GCs, designers)
- Building a high-quality pipeline of commercial clients
- Cold calling and email scripts that convert
📌 Module 3: Positioning Stained Concrete as a High-Value Solution
- How to sell the benefits: Durability, low maintenance, customization
- Handling objections and closing high-ticket contracts
- Creating persuasive presentations and proposals
📌 Module 4: Sales Strategies for Closing Massive Deals
- How to sell to general contractors, developers, and architects
- Relationship-building techniques for long-term contracts
- Mastering negotiation tactics to land $100K+ projects
📌 Module 5: Hands-On Training & Real-World Sales Playbook
- Live role-playing exercises for sales pitches
- How to conduct on-site demonstrations to win clients
- Closing the deal: Contracts, proposals, and follow-ups
📌 Module 6: Scaling to $5 Million in Revenue
- Developing a repeatable sales system
- Building strategic partnerships for consistent deal flow
- How to leverage referrals & testimonials to land more clients
Course Benefits:
✅ Proven Sales System to land high-ticket contracts
✅ Exclusive Sales Scripts & Pitch Decks
✅ Commercial Pricing & Proposal Templates
✅ Mentorship & Ongoing Coaching
✅ Access to a Network of General Contractors & Developers