The Rookies: (Social Media Marketing)

The Rookies: (Social Media Marketing)

Course Overview

This program uses the journey of a rookie joining a sports team to teach participants how to effectively use social media marketing to drive sales and build their brand in the construction, home improvement, and multifamily lending sectors. From basic skills (learning the game) to advanced strategies (winning championships), this course equips participants to grow their business and scale to $5M.

Course Modules

Module 1: Training Camp – Building a Winning Foundation

  • Objective: Learn the basics of social media marketing.
  • Topics Covered:
    • Understanding your audience: Commercial concrete buyers, homeowners, and multifamily investors.
    • Setting up social media profiles (Facebook, LinkedIn, Instagram, TikTok).
    • Branding basics: Establishing credibility and professionalism.
  • Activities:
    • Create an optimized social media profile.
    • Design a consistent brand theme.
  • Deliverable: Personalized social media branding checklist.

Module 2: Drills & Practice – Content Creation Fundamentals

  • Objective: Develop content that educates, engages, and converts.
  • Topics Covered:
    • Visual content for concrete sales (e.g., site visits, before-and-after photos).
    • Video marketing for home improvement loans (e.g., explainer videos, testimonials).
    • Case studies for multifamily apartment loans and new construction.
  • Activities:
    • Plan a 7-day content calendar.
    • Create one short-form video for TikTok or Instagram Reels.
  • Deliverable: Content calendar template.

Module 3: Scrimmage – Running Paid Ad Campaigns

  • Objective: Understand how to use paid social media ads to generate leads.
  • Topics Covered:
    • Facebook and Instagram ads for residential loans.
    • LinkedIn ads targeting commercial construction decision-makers.
    • Google Ads for multifamily apartment investors.
  • Activities:
    • Set up an ad campaign targeting a specific audience.
    • Track and analyze ad performance metrics.
  • Deliverable: A sample ad campaign report.

Module 4: Game Day – Lead Nurturing & Conversion

  • Objective: Turn social media leads into paying customers.
  • Topics Covered:
    • Using chatbots and DMs to respond quickly to inquiries.
    • Creating effective landing pages for multifamily and construction loan applications.
    • Email and retargeting campaigns to re-engage prospects.
  • Activities:
    • Build a landing page for a specific service.
    • Draft a follow-up email sequence.
  • Deliverable: Sample lead-to-client workflow.

Module 5: Championship – Scaling to $5M with Social Media

  • Objective: Optimize and scale your social media strategy.
  • Topics Covered:
    • Scaling ad budgets for better ROI.
    • Partnering with influencers in real estate and construction.
    • Analyzing performance data to refine strategies.
  • Activities:
    • Create a monthly analytics report.
    • Develop a 90-day social media growth plan.
  • Deliverable: Finalized growth plan and performance dashboard.

Course Features

  • Price Options:
    • Standard: $3,000 (group coaching only).
    • Premium: $5,000 (includes one-on-one coaching and personalized ad reviews).
  • In-House Financing: Available in 3 or 6 monthly payments with a small fee.
  • Tools Provided: Social media calendar, ad budget calculator, and content templates.

Bonus Features

  • Monthly live Q&A sessions with expert social media marketers.
  • Exclusive Facebook group for peer-to-peer support and networking.
  • Access to real-world case studies and success stories.

This course is designed to take rookies from learning the basics to becoming top performers in social media marketing, all while helping their businesses grow to $5M in revenue. Let me know if you'd like to adjust or expand any sections!


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